Hit It & Quit It

I was in a new client brainstorm today for this company who wants us to run a promotional effort for them. The idea of a full out blitz was discussed and, without going into too much detail, how we would support the brand before and after the promotion. To which I replied, “Yea, I mean, you can’t just hit it and quit it.” For those of you who know the entire Anna & Dave story, this is especially entertaining.